Content Marketing — Codat

I joined fintech startup Codat, the universal API for small business data, in 2022 to take its content marketing engine to the next level.

Key achievements

✨ Managed the production of a research report and an integrated brand marketing campaign to increase awareness of Codat and the role of Open Finance in improving the small business credit market. After 7 weeks, it generated:

• Top-tier media coverage in City A.M. and the Financial Times

• +1,000 page views, +400 downloads, and 25% uplift from the previous quarterly campaign

✨ Authored a blog article that became the second-highest performing article on the Codat blog

✨ Launched Seismic — a content asset management tool — to improve internal content discovery and insights into content performance

✨ Conducted a web audit, presenting recommendations to senior executives, and producing a messaging framework to guide website updates