CROSS-CHANNEL MARKETING IN ANZ — IBM MARKETING CLOUD
The Cross-Channel Marketing in Australia and New Zealand report, produced by Econsultancy in association with IBM Marketing Cloud, explores how companies are orchestrating their marketing activities across a range of channels. The research is based on a survey of digital marketers and ecommerce professionals, carried out in September and October 2016.
In this report, I provide insight into the extent to which organisations in the region are delivering integrated cross-channel marketing campaigns, the level of mobile integration, and their most important priorities.