digital trends 2017 — Adobe
The 2017 Digital Trends report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges, and opportunities that marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.
The 2017 edition of this research also investigates how committed organisations are to digital transformation, which is intrinsically linked to creating a great customer experience.
The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016.
“That’s right, good, old-fashioned customer experience. That’s what an Econsultancy survey of 7,000 marketing professionals turned up: The world’s top brands and agencies believe that “optimizing the customer experience” is the most exciting opportunity in marketing today.”