MARKET RESEARCH & REPORT WRITING — eCONSULTANCY
Econsultancy is a leading brand in the digital marketing and e-commerce industry with a mission to transform teams through digital skills training.
As a marketing analyst, I wrote reports, converted research findings into actionable insights, and helped organisations maximise their digital potential.
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A MARKETER'S GUIDE TO THE GDPR
A report that demystifies the GDPR, providing a clear action plan for marketing teams looking to become GDPR-compliant.
The report methodology is based on findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey (December 2017/January 2018). It presents insights from a range of Data Protection Officers, consultants, trainers, trade bodies, and policy and compliance experts.
I also hosted a webinar with other compliance experts to discuss the topic and present the research findings.
THE FUTURE OF MARKETING
An exploratory and descriptive research enquiry into the trends shaping the future of marketing. Based on a survey amongst those who classified as advertisers/client-side marketers, media owners, and agencies, it examines the main objectives and priority areas for marketers. The report also features insights from several senior level marketing professionals and business leaders across a variety of industries.
Optimising programmatic campaigns
A best practice guide about programmatic campaign optimisation. The insights within this report are based on a survey amongst marketing professionals and interviews with programmatic practitioners working in media, retail, travel, and professional services.
GETTING TO GRIPS WITH MARKET RESEARCH AND INSIGHT
A best practice guide and practical introduction to the main research tools, methodologies, and techniques used to drive customer-centric decision making. Based on a combination of desk research and interviews with senior level researchers and customer insight professionals, the guide offers marketers tips for collecting and interpreting data, and includes a number of case studies.
Top 100 Digital Agencies
Top 100 Digital Agencies 2018
Top 100 Digital Agencies 2017
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IBM Marketing Cloud
Adobe