Freelance PROJECTS

Bloomreach — blog writing

I’m a regular contributor to the Bloomreach Blog, having written articles on a range of marketing, e-commerce, and AI topics. Additionally, I’ve ghoswritten articles on behalf of Bloomreach’s executive leadership team, which have appeared on machalliance.org and MarTech 360.

Here’s a list of my published articles:

• A Marketer’s Guide to Personalization at Scale

• Top Strategies to Improve Your Abandoned Cart Emails

• Making the Most of AI in Omnichannel Marketing

• How to Increase average Click-Through Rate

• The Ultimate Site Search Guide

• How to Use Product Recommendation to Grow Revenue

• Sustainable Commerce: How Businesses Can Balance Profitability With Environmental and Social Responsibility

• How to Train AI for Business: Best Practices and 3 Key Steps

• How to Choose a Site Search Tool: 12 Must-Have Features

• The Power of Customer Data Platforms: Insights from Bloomreach and valantic

• AI's role in Ecommerce Transformation: A CMO’s Perspective

• How the Role of the Marketer and Merchandiser Changes with AI

• Why Ecommerce Needs the Power of AI

• How Marketers Can Keep Personalization From Falling Apart

• A Marketer’s Guide to Ecommerce Returns

• Solving Your Tech and Data Silo Problems with Bloomreach + Loomi

• Winning With a MACH Personalization Strategy

cOMMERCETOOLS X IONA DIGITAL AGENCY — Whitepaper

In 2023, I was commissioned by commerce platform commercetools and IONA digital agency to research and write a whitepaper exploring the impact of composable commerce and modern architectural systems on the telecommunications industry.

Harpercollins Publishers — mANUSCRIPT EDITING

A segue from tech copywriting and communications, earlier in my career, I freelanced for HarperImpulse, a women’s commercial fiction imprint at world-leading book publisher HarperCollins. I assisted the publishing team with manuscript editing and proofreading, suggesting book titles, and writing copy for blurbs.