content & COMMUNICATIONS — Raft
I joined Raft, an AI-powered logistics platform, to lead on all aspects of content and communications, working closely with senior leaders, a PR agency, and our in-house marketing team to increase brand awareness across the supply chain industry.
Key achievements
✨ Directed communications agency to strengthen brand visibility and awareness:
Achieved 247 media coverages, reaching an audience of 992.4k, and 1.3k brand mentions in industry-relevant titles in 2023
✨ Orchestrated Series B funding communications, resulting in prominent coverage in TechCrunch and the Journal of Commerce
✨ Ghostwrote executive communications, securing media features in titles such as Freight Week, Air Cargo Week, Global Trade Magazine, Supply and Demand Chain Executive, The Stat Trade Times, The Loadstar, and many more
✨ Gained 116% YoY growth in social media followers
✨ Attained industry recognitions: Raft was named a startup to watch by Sifted and a Top 100 cloud company by Accel
✨ Pioneered brand and product positioning by crafting business narratives, including a new boilerplate description, elevator pitch, and suite of product one-pagers
✨ Managed a rigorous industry events calendar, successfully participating in 14 industry conferences. Worked against tight deadlines and collaborated with designers, external partners, and senior leaders to create marketing campaigns, booth displays, and speaker presentations.